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Online B2B marketplace development case study

Most businesses switch between different tools and platforms for project administration, wasting their time and efforts. Apiko’s goal was to develop an all-in-one B2B marketplace platform with all the necessary features for successful B2B sales management in the telecommunications industry.

Short overview

 
B2B software development case study
Team:
Oleg Komendat
Nazar Rozhok

Oleg Komendat

Nazar Rozhok

Vadym Vorobei
Andrii Zomko

Vadym Vorobei

Andrii Zomko

Time:

2017 - ongoing

Platform:

Web

Industry:

B2B sales management

Country:

Germany

Services:

Code refactoring, back-end development, ongoing maintenance, DevOps services

overview

Short overview

  • Team:

    Oleg Komendat
    Oleg Komendat
    Nazar Rozhok
    Nazar Rozhok
    Vadym Vorobei
    Vadym Vorobei
    Andrii Zomko
    Andrii Zomko
  • Time:

    2017 - ongoing

  • Platform:

    Web

  • Industry:

    B2B sales management

  • Country:

    Germany

  • Services:

    Code refactoring, back-end development, ongoing maintenance, DevOps services

client idea icon

About the client

The pro.con software is a comprehensive solution for network operators and distributors to sell hardware, mobile phone contracts, and manage their shops.

project idea

Project idea

With pro.con 2.9.2 software, B2B sales management has become extremely productive. It allows administering the sales team, managing mobile phone contracts and hardware sales as well as gathering statistics - all within one platform with limited access only your shop has.

Story

How to build an online B2B marketplace platform | Portfolio Case by Apiko

Story

Pro.con is a German company with over 25 years of experience in mobile communications. In 2017, the Founder and CEO of pro.con - Sven Kohrs - applied to Apiko team in order to maintain and extend the functionality of an already existing website for sales management of mobile phone contracts.

Pro.con 1.0 version of the website, which our client had had initially, hadn’t been functional enough to handle new features properly. On-premises app infrastructure was becoming challenging to support. To give the platform a new life, Apiko had to rewrite the sales management software almost completely. Our developers conducted website code refactoring, migrated a database from MySQL to MongoDB, and added React technology to incorporate new features faster.

The project refactoring and pro.con 2.0 release enabled us to boost the software quality and efficiency dramatically. At present, one of our developers continues maintaining the website and developing advanced features according to our client’s requirements. Now, pro.con 2.9.2 is a great management tool that helps its customers to deal with all of the business processes in their shops.

Challenges & solutions

See the challenges, and solutions we’ve offered to our clients

task
  • Our tasks were:

  • Сode refactoring to extend the software functionality

  • Database migration from MySQL to MongoDB

  • Transferring all of the clients’ data onto the new platform - from pro.con 1.0 to pro.con 2.0

  • Developing new custom features in line with the growing market demand

  • App migration to AWS cloud

starting point
  • Starting Point:

    The client initially had:

  • On-premises app infrastructure

  • A ready-made web app in need of maintenance

  • Business idea

  • Business clients interested in sales management software for their shops

milestones
  • During the development, we achieved the following milestones:

  • Web application refactoring

  • Database migration

  • Data transfer from pro.con 1.0 to pro.con 2.0

  • New custom features development (currently it’s 2.9.2 app release)

  • Cloud infrastructure design

  • PoC development

  • Data migration from on-premises databases to the cloud

  • App migration and deployment to cloud services

  • App testing

  • Monitoring setup

  • Platform maintenance

What our clients say

Check out what our clients think of us

quote symbol

Apiko helped increase company and product growth. They take the initiative to complete the project on time using various project management tools and never sacrificing the quality of the product. Not only is their technical ability superb, but they are also emotionally invested in the product.

Sven Kohrs

Sven Kohrs

CTO at
procon logo

Pro.con functionality

Apiko helped to deliver the following features in this sales management software:

B2B software development services

1

Contract management

B2B software development services

Sales managers can easily track required information about a contract, its duration and details, calculate commission per each contract and item sold. Pro.con keeps all customer data in a database under GDPR and clearly displays the history of all sales and marketing processes.

2

Commission control

B2B software development company - Apiko

Pro.con clients can set up the commission for all their employees. The commission creation can be easily automated with minimal effort in the web app. When a sales manager closes a deal, the commission he earned appears on the list. Not only is it easy to count commission, but also to pay. Billing happens through a clear workflow without any additional lists. After the sales manager has received the payment, it's possible to tick off the paid commissions from the credit in pro.con and mark them as "paid".

B2B software development company - Apiko
Additional commissions management

3

Additional commissions management

Additional commissions management

With pro.con you can set up a great variety of additional commissions based on target scales, push commissions, quality, and bonus commissions. In the last step of the billing process, it is also possible to correct the numbers - add to or deduct from the final payment.

4

Advanced accounting functionality

Statistics
  • Create an invoice within a few seconds by choosing the sold item from the drop-down menu of conveniently categorized catalogs, so the related data fills in automatically

  • Create a receipt

  • Accounting for the sales-based invoices

  • Tax accounting automation due to an integration with Fiscal Cloud FCC software

Statistics
automation

5

Inventory module

automation
  • Merchandise inventory

  • Inventory accounting for each shop

  • Automation of sending / receiving the inventory while using products delivery between the shops of the network

6

Statistics

access

Pro.con provides business owners with numerous statistical data, allowing them to analyze each employee’s profitability, number of customers, the shop’s general success, and much more. Reports generation feature helps to keep track of the KPIs, so pro.con clients can evaluate sales processes, measure effectiveness and implement necessary improvements. Shop owners can export the reports whenever they need them, as well as set up the email reports functionality to receive them on a regular basis.

access
Call center

7

Tasks management system

Call center
  • Create a new task and assign it to a particular employee

  • Indicate the customer whom it concerns

  • Attach relevant files

  • Monitor the tasks’ completion progress

  • View all the tasks assigned during a selected period of time

  • Filter the tasks by shop, customer or employee they refer to, completion status, etc., and more

8

Marketing automation

Dashboard

Pro.con also includes marketing automation features to reach shops’ customers in no time. It allows users to send SMS and emails fully automatically. Just tell pro.con what you need to send, to whom, when, and how, and it will do the rest. Companies can send messages with greetings, special offers, and sales announcements 24/7/365.

Dashboard
Call center

9

Pro.con api

Call center

Set up and manage the fundamental data for running a shop, including the required details about the type of products sold, inventory, suppliers, contracts, and more.

10

In-app news publishing

Dashboard

Shop owners can publish relevant news, including updates about platform functionality, new merchandise features, etc.

Dashboard
Call center

11

Restricted access

Call center

When clients want to use pro.con in their shops’ management, they get their own SSL certificate. To access pro.con in a web browser, the business partners must have a certificate individually created for their shop and install it on all devices that require access. The server will let them authorize but will exclude former employees and competitors, thus keeping the data secure.

12

Call center

Dashboard

Apiko helped to bring to life a call center module that allows business owners to take care of their existing customers in a new way. With this pro.con extension, calling the customers and inviting them for a consultation in the shop are done more efficiently than ever.

The call center module automates many processes for sales managers and helps customers from the pro.con database get relevant notifications. When their SIM cards are soon to be expired, shop employees see this in the web app and call the customers asking if they want to continue activation. Then managers are able to specify in the pro.con system whether a person agreed.

The call center module not only includes a list of customers, but also a shop appointment calendar, appointment entries as well as SMS appointment reminders for your customers. It also contains a complete contact history, feedback, and success statistics for further analysis.

Dashboard
Call center

13

Dashboard

Call center

Dashboard is an extremely useful tool in data management. It has lots of statistics widgets such as shop and employee commission rates, sold items statistics and so on, for better data analysis.

It also allows business owners to get relevant information about the number of customers that are currently in a shop. The installed sensors register the number of people who enter and exit the shop. They send this information to the server, so, eventually, users can check it in the app. It allows business owners to see a bigger picture of the shop’s overall demand, particularly during different times of the day.

Main integrations

desktop integrations

Technologies

meteor
mongodb
blaze

The outcome

Ultimately, Apiko’s expertise, combined with our client’s requirements, have led to robust software development - pro.con 2.9.2.

Rewritten and significantly improved B2B sales management software provides its users with reliable functionality that we keep on extending. App migration to AWS cloud significantly increased app scalability and availability. Automated app testing and monitoring setup solved the app support issues. Pro.con is one of the top shop management systems on the market today.

ProCon websitearrow iconarrow icon
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