The cherished dream of the most retailers and manufacturers is to increase their product assortment, grow the customer base, and study buyer's behavior in order to provide them with personalized offers.
The two most common ways to do this is to either sell products on a third-party marketplace or operate your own one.
When selling on a third-party marketplace, retailers have little control over the customer journey, transaction flow, and buying behavior. Building your own multi-sided B2B marketplace instead gives retailers a full control over all processes, a great chance to increase their assortment, open new product categories, and enter new markets.
In this infographic, we describe the benefits of creating a B2B marketplace and trendy features for B2B e-commerce you can implement to enhance positive user experience.
The pillar of a successful B2B marketplace is a strong and evolving business model. Check out some of the useful strategies that will help you to create a flourishing B2B marketplace such as concept development, the creation of empathy map, etc.
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