MinFin logoThe New Voice of Ukraine | Podcast & News App Development

Custom app development and news platform optimization case study: building a podcast mobile app for one of the largest media giants in Ukraine.

Optimizing performance for the news platform by Apiko team

The new voice mobile image

* the screenshots used in this portfolio case contain fictitious data used for illustrative purposes


  • 3 software developers

    1 QA engineer

    1 project manager

  • Mobile app

  • Kyiv, Ukraine

  • Mass media, News, Podcasting

  • Mobile development (iOS/Android), dedicated team, QA testing.

  • October 2020 - present

About the client

NV is a Ukraine-leading media resource and podcast application delivering easy access to information from geopolitical situations to celebrity gossip on the go.

Project idea

In 2019, NV has engaged Apiko for custom web application development to share the distinctive, world-class programs and content which inform, educate and entertain millions of people in Ukraine and around the world. Moreover, their in-house team has leveraged monetization models to generate income through a method of limited access and developed the paywall system - one of the most successful strategies, which is used by the most influential world newspapers, niche magazines, and publishers.

InsideOut Story


Our team was contacted by the project manager to assist the in-house team with custom app development and adding complex functionality to the application. The scope of our work may be divided into 2 parts:

1. Developing the podcast mobile app from scratch

2. Debugging and optimizing the news app

We had to integrate the website with paywall and localization systems, develop heavily tailored constructor module for podcast app to empower in-house team to handle minor changes on their own, scaffold the project, set up basic in-app navigation and manage many other options to rollout flying, top-notch platform with seamless performance.

Challenges & solutions

See the challenges, and solutions we’ve offered to our clients

Our tasks on optimizing and bootstrapping the NV news app were:

  • Update the React Native version of the news app to the latest one, perform manual review & testing and fix bugs
  • Extend the functionality by adding new features, including paywall and subscriptions

Main features of the NV podcast app

news app development
Deep linking

During custom app development, we used mobile deep linking for funneling users deeper into the app through the URL. By means of this practice, we redirect users from the mobile browser to the particular screen of the app and push them to take specific actions.

build a podcast app
Push notification

Remote notifications were set up to push small amounts of data to devices on which the app is installed, even when it isn't running to keep subscribers and readers informed.

build a custom subscription paywall
Project scaffolding/

Our team developed project architecture, using MobX library to make state management simple and scalable by transparently applying functional reactive programming.

subscription based news media
Constructor module

We developed the constructor module for creating various components and comprising different views with ready-made elements.

news app development
In-app navigation setup

A well-functioning application should gracefully handle when users attempt to navigate to any part of its structure. The in-app navigation has been initially designed for users’ satisfaction and energy savings.

NV News App

subscription based news media
Bug fixing

From the very beginning we’ve done a lot of bug fixing to correct software defects and provide smooth performance of the website.

build a podcast app
Custom web application development: website review & manual testing

Our QA engineers have checked the web application for functionality, usability, security, compatibility, performance measurements and potential vulnerabilities.


During custom app development, we’ve integrated the news platform with the following services



  • React Native logo

Custom web and mobile application development: the outcome

Apiko had to invest a lot of resources, talents and IT efforts to leverage all the creativity of our engineers and find creative solutions to the problems faced. We made sure that the customer’s acceptance criteria were met without any problems, and applied an established, efficient system of priorities. As a result, we’ve built up the podcast mobile solution from scratch and refined the ready-made news website for further exploitation. The customer was satisfied, and the podcast app was successfully submitted to the App Store and Play Market.