Key Metrics for Startups – the Force Behind Decision-Making

Key Metrics for Startups – the Force Behind Decision-Making

Startup business ventures can be an exciting idea if they are implemented properly. The most important thing is to understand the key financial metrics. Understanding common business metrics is essential for startups if you want to achieve optimal results. We’ll go over many helpful examples of business metrics to look out for in this article.

The world is changing day by day, and startups are going to need to adapt in the highly competitive market. Knowing what are key business metrics and how to use them will lower the risk of startup failure. So, what are the 5 key performance indicators?

Customer Acquisition Cost (CAC)

Don’t undervalue your CAC – it’s what lets you know exactly how much it costs to acquire new clients. It allows you to see if the results are worth the investment you have been making. An excellent key metrics business plan is always going to help you achieve more with your customer acquisition efforts.

Retention Rate

After you determine the cost of acquiring customers, you need to look into the number of customers that you manage to retain after they make their initial purchase. Your retention rates are going to be of huge importance because they help you make the most out of your initial investment.

Customer Lifetime Revenue (CLR)

How do you measure the success of a startup? Prioritizing customer lifetime revenue is an excellent place to start. It’s one of the most important business metrics because it allows you to see how many customers have remained loyal to your business for a more extended period of time. It’s advantageous because it will give you more insight into how many of your customers are sticking around for the long haul. 

key metrics for startups to track


Return on Advertising Spending (ROAS)

When you decide to invest in an advertisement, you need to be able to see the costs that have gone into the process and the return that you have seen from that investment.

Advertisement is essential for engagement, but you need to find which type is the most useful for your target audience. The biggest challenge is finding out how well your existing advertisement efforts are doing in general. Once it’s determined, you can stop using specific advertising methods that are not giving expected results. 

Gross Margins

You should find your gross margins because it determines the actual earnings that you have achieved with your business. Profitability is king when it comes to startup metrics. Understanding gross margins is a good way to measure just how profitable your business is, and it gives you the opportunity to see if you need to get some things changed.

ARPU (Average Revenue per User)

When your business handles users instead of customers, ARPU metrics come into play. Knowing the average revenue per user each month is going to help you gauge your business efficiency, and it will allow you to tweak your efforts accordingly.

Sales Growth Year-to-Date

Your sales growth stats from the beginning of the year to the current date are very important. Not only is that going to help you determine the best course of action for your business, but it will also show you how much profit is being generated for that specific period.

It’s essential to be able to stop and review your sales growth up to any given point. Of all the types of business metrics, it can be a real eye-opener.

Qualified Leads per Month

You need to determine if your marketing efforts match your expenses. Lead generation is the place to start. It is an essential part of any startup to give it an initial boost. You need to be able to measure how many qualified leads you are producing monthly. 

When a business is unable to determine the number of leads that are being generated, it becomes harder to perform the necessary changes to engage more potential buyers.

Lead-to-Client Conversion Rate

While being able to determine the lead generation process on a monthly basis is important, the process of analyzing the lead-to-client conversion rate is even more critical.

If your business has a large number of leads that don’t convert to paying customers, you need to reconsider your approach. Each lead that is not turned into a customer means that your business is losing an opportunity to profit.

Monthly Website Traffic

Your website needs to create traffic for your business every month. The traffic, however, needs to be targeted to make it worthwhile. Being able to analyze the number of targeted visitors is essential. Revealing bounce rates, most visited pages, and how they are spending on your website is vital.

The value of having a functional and engaging website or app is enormous. There are many specialized platforms for tracking app performance. Your organic growth is going to depend on your ability to generate quality content. Achieving the desired traffic results hinges on it.

Met and Overdue Milestones

Business milestones are essential for success because they help determine the efficiency of your efforts. There is a problem when you are not tracking how many of those milestones have been met and how many are overdue.

Once you create a business metrics list that includes met and overdue milestones, you will be able to come up with strategies based on your existing data – don’t discount this! It gives you important data to figure out just how many of your business milestones are still not met.

Employee Happiness

Employee happiness is a topic that is rarely heard in any conversation about business performance metrics. While not always directly quantifiable, it does require that you can engage your employees and get feedback on how they feel. 

The best way to measure happiness is by conducting anonymous surveys that allow each employee to speak freely without feeling pressured. There are many ways to determine employee happiness, but surveys is one of the most effective methods.

Unhappy employees don’t make great products, provide exceptional support, or fill other critical roles. 

Other KPI Examples

There are many key performance indicators that you can track if you want your business to be in top shape. The list is vast, and while we are only mentioning key metrics to manage for startups, there is a large number of other KPIs that need to be considered depending on the type of business you run.

Sometimes it takes a team of people to create a list of KPIs that are only found in specific business models. With that said the most critical Key Performance Indicators are always the same regardless of the business model. 

Other Key Performance Indicator examples include:

Hours Spent on Sales Follow-Ups

The amount of time you spend following up on a sale helps you determine customer retention. Set goals, understand trends, and pay attention to the relationship between time spent and customers kept.

The longer you follow up on sales, the more important it is for you to be able to retain your customers. Don’t forget that the time you spend doing this is going to cost you resources.

startup important metrics


Number of New Contracts

When you are dealing with a business that signs software development contracts, you need to find out how many new contracts have been signed at any given time. It is also going to be very useful because it will show you just how effective your current efforts have been. 

The number of New Contracts will guide you to the changes you need to make, and you have to continue to modify your strategies until the number of new contracts reaches a level that you find viable.

Order Fulfilment Time

You need to find out if your business is fulfilling orders in a period that is considered productive and viable. If it’s not the case, you should make changes necessary in your order fulfillment process to achieve better results.

When a business fine-tunes the order fulfillment process, the profit margins will skyrocket—what every business wants. Being able to make those changes to enhance this aspect of your business is going to be of utmost importance. 

Publication Rate

If you are creating content to rank your website, you need to be able to check on your content marketing publication rates. The level of consistency that you can bring to your campaigns is going to determine how much organic reach you achieve. 

Keywords Ranked on Search Results

When you create your content marketing campaign, you are looking to rank specific keywords for organic growth. You can achieve this by creating quality content that you can publish consistently. Don’t forget that creating engaging content that people will find useful is an essential part of any campaign. You can consider ChatGPT for content creation if you're running low on ideas.

Content marketing continues to be the best way to rank keywords. Being able to keep track of how many keywords you have ranked is very useful, and it also allows you to focus your efforts on more keyword options.

Small Business Metrics

The size of your business does not mean that metrics are not going to be necessary. Even a small-sized venture is going to require proper metric analysis to make the right business decisions.

These are just some other examples of important key performance indicators. They all play their roles in the process of moving the business forward, but it’s essential to remember that you need to have proper metrics if you are to succeed with a startup business.

What are the key metrics used to measure success?

What are KPIs examples? We already mentioned the key financial metrics for startups, and they are handy for this purpose. The critical thing to remember is that you could look into as many key metrics as you can, but if you start trying to handle all possible KPIs, you will end up needing assistance to keep up with the many metrics available. 

There is such a thing as too many metrics at once and being able to handle it the best way you can is going to be necessary. If you are overwhelmed with metrics, you may end up failing to focus on any solutions.

Hiring Professionals

Some business owners try to handle this process on their own, but they quickly realize that this is a time-consuming task that requires experience. The best thing to do in this kind of situation is to hire someone who has plenty of experience in this process. But this isn’t just a time-saver. It will also help you avoid the trial and error of learning how to keep an eye on your metrics. 

The best service providers are going to help you set up optimal methods to check your metrics and analyze your current efforts for success.

Final Thoughts

Being able to look into the key metrics in a business plan is bound to give you an edge. There is no way to create a new strategy if you don’t know what needs to be improved in your business performance. If you are making decisions without metric insight, you are just making guesses, and this is never going to be the right way to approach any business.

The more control you have over your metrics, the more likely it is that you will make the right decisions to grow. Growth metrics for startups will allow you to move forward and enhance your business approach.