Overview
Team
UI/UX designer
Project manager
Business analyst
2 Mobile developers
2 Backend developers
1 QA engineer
Solution
Electronic music production education platform
Country
United Kingdom
Industry
Music production, e-learning, DJing, online education
Services used
Web development
Mobile development
UI/UX design
Project management
Quality assurance and support
Time
November 2021 - present
About the client
Syntho is the ultimate platform tailored exclusively for DJs and electronic music production enthusiasts. Accessible via web and mobile apps, it's a dynamic hub packed with features initially designed to elevate DJing skills.
Focused solely on electronic music, Syntho offers an extensive collection of tutorials with multilingual subtitles. Users can share tracks, customize profiles, and network within this vibrant community.
With a subscription-based model, Syntho propels DJing skills forward. It's a specialized ecosystem crafted to hone DJ talent and foster collaboration among passionate music creators.
What our client says
The main features
Syntho's electronic music learning platform, available on both web and mobile applications, is tailored to empower music enthusiasts by providing a comprehensive range of features and modules. These functionalities are geared towards facilitating music production education while nurturing an engaged and interactive community. The platform boasts the following components:
- Registration via email and password
- Login using email credentials
- Pre-login splash screen
- User preference questionnaire
- Password reset capability
- Successful login landing page
- Segmented tabs for showcasing the latest and popular videos
- Convenient bottom navigation for ease of access
- Tag bubbles to filter content of user’s interest and improve user experience
- Extensive video library encompassing various tutorials
- Multilingual subtitle toggling (French, German, Spanish, Italian, Portuguese)
- Options to share, like, and bookmark video tutorials
- Video playback controls (play, pause, rewind, forward)
- Detailed tutorial pages with comprehensive descriptions and titles
- Categorized video tutorials grouped into sections
- Dedicated space for storing saved tutorials
- User management functionalities facilitating user blocking, deletion, and detailed user information viewing
- Access to a comprehensive list of Syntho users
- Controls for password management and referral links
- Data gathering about users and videos
- Uploading videos on the platform
Capability for uploading and managing educational videos
Personalized user profiles enhancing individual experiences based on custom-made questionnaires managed by admins
Internal communication platform fostering interaction within the Syntho community
Functionality enabling users to swiftly locate specific content within the app
Business model and revenue generation:
Subscription-based revenue model offering both Monthly (£59.99), Quarter (£99.99) and Annual (£299.99) subscription plans
Third-party systems integrations
Apiko, as a custom software development vendor, has contributed significantly to Syntho's infrastructure and functionality by incorporating various technologies and systems:
Utilized as a third-party system to efficiently manage users within the Syntho platform, offering tools for user management, password resets, and referral link control.
Integrated Stripe's services to handle subscription payments, enabling the monthly and annual subscription models for users.
Apiko has skillfully integrated cutting-edge technologies and systems to amplify Syntho's platform capabilities:
Utilization of Swagger for comprehensive API documentation
Efficient background job handling through Hangfire
Implementation of Clean Architecture design pattern ensuring scalability and modularity
Establishment of a robust infrastructure leveraging monolithic web servers, Docker for containerization, Terraform for infrastructure management RDS Postgres Multi-AZ for data storage and AWS services like CloudFront for content distribution within a unified account setup.
Utilized for real-time database management, authentication, and hosting, Firebase enables seamless and responsive interactions within the Syntho platform.
Employed for multi-channel customer engagement and marketing automation, Braze empowers user interactions and personalized communication.
Utilized for error tracking and monitoring within the platform, Sentry enables proactive issue identification and resolution to ensure a smooth user experience.
Integrated for comprehensive and detailed tracking of user interactions, conversion rates, and performance metrics, DA4 aids in data-driven decision-making and optimization strategies.
Employs Amplitude for in-depth analytics, enabling Syntho to gather comprehensive insights into user behavior, interactions, and platform performance.
Integrated for targeted and personalized email marketing campaigns, Braze enhances user engagement and retention through tailored communication.
