Transforming Media and Entertainment: How Custom Software Development Drives Revenue and Efficiency

Transforming Media and Entertainment: How Custom Software Development Drives Revenue and Efficiency

There’s no doubt that the consumption of media and entertainment is changing rapidly day by day. Old ways of sharing and making money from content are changing too thanks to the new online platforms and people's ever-changing preferences.

For this reason, custom software can be called a ‘helping hand’ for this industry.

Why so?

It enables companies to adapt to such changes and become more effective in their operations, thus earning more profits.

Imagine a situation where the media organizations know the very thing that viewers like to watch. Thus, it enables them to transmit it to various virtual media for profit making. Custom software can help with this because building tailored solutions doesn’t mean just making an app; you create an experience loved by people and which helps a business flourish.

In this article, we'll look at how custom software is changing the media world. We'll talk about things like an online subscription paywall, video streaming, mobile news apps, and podcasts integration. 

Keep reading to see how these new solutions are changing the game and helping businesses earn more.

Various custom software development approaches in the media and entertainment industry

Today’s media and entertainment world is witnessing significant changes through the advent of digital content. This is achieved through the use of custom software that supports content subscription models for digital media and provides amazing video viewing experiences.

Here, we will explore core custom software solutions, including content paywall, video streaming, mobile news apps, and podcast integration, which are transforming the media and entertainment industry.

Content paywalls for digital subscriptions

The internet allows media businesses to reach people everywhere. However, in an abundance of free content; how can they make money? That's where content paywalls help. 

What is paywall content? 

To put it simply, these are online gates, which require a user to pay for access to premium content. When businesses build a custom subscription paywall, they can earn steady money and show that their content is worth it.

However, it is not enough to just have a paywall. The content behind it has to be top-notch, too. Readers should feel they're getting something special, like deep insights or unique stories. This makes them want to pay and keep coming back for more.

Video streaming solutions

It is impossible to ignore the recent growth of the video streaming industry. With a valuation of $455.45 billion in 2022, it's evident that audiences worldwide are huge fans of on-demand content. These trends have been mainly capitalized upon by giants such as Netflix and Amazon Prime. Plus, they have also established what consumers expect from a streaming platform. However, the future of video streaming is not only about watching, but also for making an active engagement.

By using custom video streaming solutions, media companies can enhance the quality of the overall watching experience. Through data analysis, platforms will be able to provide personalized content recommendations. Viewers will never miss what they like as it always matches their taste. What is more, passive viewing can be transformed into an interactive experience that deepens audience engagement by adding interactive features, such as polls, quizzes, and live chats

With advancements in technology, there's potential to integrate augmented and virtual reality, offering viewers immersive experiences that were once possible only in science fiction. 

As the line between content creators and consumers continues to blur every day, the tailored solutions will be vital in defining the next chapter of video streaming.

News mobile apps

The digital age has transformed the way people consume news. Now waiting for the morning paper or the evening news broadcast is a thing of the past. Plus, in this era of instant gratification, consumers want their news immediately, tailored to their preferences, and accessible from anywhere. In response to this demand, appeared news mobile apps, which provide a link between conventional journalism and the contemporary digital consumer.

Nevertheless, designing a unique news app is not that simple because it's not just about aggregating news; it's about curating an experience. This process involves understanding the nuances of user behavior, crafting an interface that's both visually appealing and user-friendly, and ensuring the backend can handle real-time updates without hitches.

The BBC News app stands as a striking example in this domain. By offering features like a customizable news feed, live streaming capabilities, and even the option for offline reading, it caters to the diverse needs of its global audience. These features not only ensure that users remain engaged but also open up possibilities for monetization, be it through ad revenues or enticing users towards premium subscriptions.

Get in touch with us! 

If you're looking for a digital media solution, let's discuss how the Apiko Team can assist you in developing a robust and intuitive software to meet your business objectives. 
Michel Rokosh

Podcast integration

Podcasts have swiftly transitioned from a niche medium to a mainstream content powerhouse. The industry's revenues are projected to cross the $2 billion mark in 2023 only within the US, making it evident that the auditory appeal of podcasts has resonated deeply with audiences worldwide. For media companies, this presents both an opportunity and a challenge: integrating this growing content format into existing ecosystems smoothly.

Custom media and entertainment software solutions are the key here, too. They offer media companies the capabilities to integrate podcasts into their platforms effortlessly. Beyond just hosting and streaming, these solutions can provide a suite of tools that enhance the entire podcasting experience. From intuitive creation tools that simplify podcast production to distribution mechanisms that ensure podcasts reach the right audience, custom software can do it all.

One of the standout features that modern software solutions can offer is AI-driven content recommendations. By analyzing user behavior and preferences, platforms can suggest podcasts that align with individual tastes, ensuring continuous engagement. 

Furthermore, the podcast experience can be made more interactive. Imagine a listener being able to ask questions in real-time, participate in discussions, or even engage in polls related to the podcast topic. Such interactive elements not only enrich the listening experience but also foster a deeper connection between the content creators and their audience. 

Maximizing revenue and productivity

It’s no secret that the media and entertainment industry is under constant pressure to innovate and adapt. Custom software solutions offer a pathway to not only captivate audiences but also to refine and enhance backend processes. The dual benefit of these solutions lies in their ability to significantly boost user engagement while simultaneously optimizing operational workflows.

Automation tools, a cornerstone of these solutions, are revolutionizing content delivery. By automating repetitive tasks and processes, media companies can ensure timely and consistent content spreading, reaching audiences when they are most receptive. This not only amplifies user engagement but also frees up valuable human resources for more strategic tasks.

Analytics, meanwhile, serve as the industry's compass. By delving into the nuances of user behavior, preferences, and interactions, analytics tools provide a clear picture of what's working and what's not. This data-driven approach allows media companies to fine-tune their content strategies, ensuring they resonate with their target audience and maximize ROI.

Machine learning takes the potential of custom software solutions to a whole new level. By analyzing vast amounts of data, machine learning algorithms can identify patterns and make predictions about future user behavior and preferences. This predictive capability enables media companies to stay ahead of the curve, anticipating trends and capitalizing on them before they become mainstream.

A testament to the transformative power of custom software solutions is the success story of the Washington Post's Arc XP platform. Originally conceived as an in-house tool to streamline the Post's operations, its potential was so vast that it soon caught the attention of other media giants. 

Today, Arc XP is a comprehensive platform offering a suite of tools that cater to every facet of modern media operations, from content creation and distribution to monetization. Its widespread adoption and success underscore the immense potential of custom software solutions in driving revenue growth and operational efficiency in the media and entertainment sector.

Industry insights and trends

The media and entertainment sector is in the midst of a transformative phase, with technological advancements reshaping how content is created, distributed, and consumed. 

As the digital age progresses, the integration of technologies such as Artificial Intelligence (AI), Augmented Reality/Virtual Reality (AR/VR), and blockchain is becoming increasingly crucial for media entities aiming to stay ahead of the curve.

AI, for instance, is not just about automation; it's about personalization. With AI-driven algorithms, media platforms can curate content tailored to individual user preferences, predicting what they might want to watch or read next. This level of personalization can significantly boost user engagement and retention rates.

On the other hand, AR and VR are reimagining the content consumption experience. From virtual concerts to immersive news reports, these technologies are allowing users to not just view but 'experience' content. Media companies that can effectively leverage AR/VR stand to offer unique value propositions that can set them apart in a crowded market.

Blockchain, often associated with cryptocurrencies, has potential applications far beyond finance. In the media sphere, blockchain can provide solutions for transparent royalty distribution, content rights management, and even combating piracy. Its decentralized nature ensures that artists and creators get their fair share, bringing more transparency and trust into the industry.

Case studies and examples

1. The New Voice (NV) podcast & news development app

The New Voice app is aimed at sharing distinctive content and implementing a successful paywall content system. The collaboration with Apiko, a media and entertainment software development company, resulted in the development of a podcast mobile app from scratch and optimization of the existing news app, leading to increased user engagement and revenue.

To realize their ambitious vision, NV integrated several pivotal features and functionalities into their platform.

At the heart of their strategy was the integration of paywall and localization systems. The paywall system was a strategic move to monetize premium content, tapping into a revenue stream that many global media giants have found success with. On the other hand, localization ensured that the content was finely tuned to resonate with specific user demographics, making the user experience more personalized and relevant.


Podcast and news app development: The New Voice of Ukraine case study
Podcast and news app development: The New Voice of Ukraine case study
Check out how we developed a leading media platform with 100k+ Google Play app downloads:
  • Building podcast app from scratch
  • News app optimization
  • Implementing subscriptions model through the integration with paywall
  • Localization Creating a constructor module for in-house platform management, and more!


Another significant enhancement was the introduction of deep linking. This allowed users to transition seamlessly from mobile browsers directly to specific sections of the app, enhancing user engagement and promoting specific user actions. Complementing this was the implementation of push notifications. Even when the app was inactive, these notifications ensured that readers remained connected, receiving timely updates and news, thereby fostering consistent user engagement.

The backbone supporting these features was a robust project architecture, developed using the MobX library. This architecture promised simple and scalable state management, ensuring the app's performance was smooth and efficient. Additionally, the constructor module was a testament to NV's commitment to flexibility. It empowered the in-house team to craft and modify various components independently, ensuring the app could adapt and evolve without extensive external intervention.


Proactiveness and regular communication add to Apiko's professional workflow. Thanks to the team's efforts the app is up and running, with no bugs reported thus far. The client commends their ability to deliver on the requirements, add value to the project, and meet the deadlines.
Olena Miroshnyk
Project Manager at The New Voice of Ukraine 

2. Confetti's video streaming solution

This is a unique video streaming platform for wedding ceremonies, enriched with features like guest tables, chats, and online payments. The challenge was finding a service compatible with a mobile React Native application. After evaluating various options, Amazon Interactive Video Services (IVS) was chosen due to its newly launched native SDKs that meshed well with React Native.

The team developed a custom solution using Amazon IVS, resulting in Full HD streaming, high screen refresh rates, impeccable audio, and uninterrupted streaming capabilities. The Amazon IVS React Native broadcast module, crafted by Apiko, offered adjustable video/audio configurations, customizable logging levels, and various camera settings. With an eye on the future, this module is designed for expansion, ensuring it remains responsive to evolving user needs.

3. Spotify

Founded in 2006 in Sweden, Spotify transformed the music industry with its innovative streaming model. Initially, it disrupted the traditional music purchase paradigm, offering millions of songs for free, supported by ads, or via a premium subscription model. But Spotify's true strength lies in its custom nature.

Over the years, Spotify's algorithms have become renowned for their ability to curate personalized playlists, such as "Discover Weekly" and "Release Radar," which introduce listeners to new music based on their listening habits. This personal touch, powered by intricate software and data analytics, has been a significant factor in its widespread user adoption.

Venturing beyond music, Spotify recognized the true podcast industry's potential and integrated it into its platform. Today, it's not just a space for music lovers but also a hub for podcast enthusiasts. The company has invested heavily in exclusive podcast content and has even introduced features like interactive ads tailored to the listener's preferences.

Future-proofing media operations

In the whirlwind of the media industry, change is the only predictable element. As the sands shift beneath the feet of media giants, with evolving consumer tastes, groundbreaking technological innovations, and ever-tightening regulatory frameworks, there's an increasing need for agility and foresight. Custom software is like a friend that helps them adjust and grow in this fast-changing scene.

Embracing technological evolution

As new technologies like Augmented Reality, 5G, and blockchain become more mainstream, media companies must be prepared to integrate these into their operations. Custom software allows for seamless integration of such technologies, ensuring that companies remain at the cutting edge and offer their audiences the latest in media experiences.

Navigating regulatory and privacy challenges

The digital age, while bringing numerous advantages, has also ushered in a heightened awareness around data privacy. With global incidents highlighting data breaches and misuse, consumers are more cautious than ever about their digital footprints. 

Regulatory bodies have responded by introducing stringent data protection laws. So, media companies, often at the forefront of data collection, face the challenge of balancing personalization with privacy. 

Custom software solutions can be tailored to ensure robust data protection mechanisms are in place, aligning with regulatory standards and instilling confidence in users. 


The media and entertainment landscape is more dynamic than ever. With the digital revolution offering vast opportunities, there's potential for global reach, diversified content delivery, and innovative revenue streams. 

However, these opportunities come hand in hand with challenges: the complexities of monetization in a digital age, fierce competition from both traditional and new-age players, and the ever-evolving tastes of users. 

Custom media and entertainment software development can help a lot with this. It provides tailored solutions that allow media companies to tap into the digital goldmine while adeptly navigating the associated challenges. As the industry continues to evolve, those who adapt and innovate will lead the way, setting new benchmarks for success.

Ready to unlock the potential of custom software solutions in your media and entertainment business? Contact us today to explore how our tailored media and entertainment software development services can transform your operations, boost revenue, and elevate your digital presence. Let's work together to innovate and thrive in the ever-evolving media landscape.