Ecommerce revenue is estimated to reach $4.5 trillion in 2020. Customers tend to rely on the Internet and their gadgets more than ever. Why go to the store on the outskirts of the city and stand in long lines when you’re one click away from a purchase? The evolution of eCommerce has been meteoric. We went from eCommerce being far-off future to getting everything from cars to food online in a blink of an eye.
Selling things online is no longer eccentric or new; it’s the standard. No wonder, the competition in eCommerce is cut-throat: everyone wants to get ahead of the pack. Entrepreneurs make sure their app is the fastest, the most relevant, and the most appealing one. How do you keep up with the competition? Check out our article to find out. Here we will discuss the future of eCommerce and how to get there following our Node.js eCommerce tutorial.
The Evolution of Ecommerce
1995 turned out to be a pivotal moment in eCommerce. Amazon sold its first book via the Internet and eBay was brought into being. Year by year online sales generated more and more revenue:
- In 2000 the revenue from online sales in the US grew over $25 billion
- In 2012 B2C sales via the Internet surpassed $1 trillion
Ecommerce market growth never seems to cease. In fact, another record-breaking milestone was reached in online sales on the 29th of November this year. In 2019 consumers splurged $7.4 billion on online purchases on Black Friday only. Worldwide eCommerce sales are predicted to grow to at least $3.9 trillion in 2020.
The Future of Ecommerce: Trends to Watch for in 2020
One-Click Mobile Payments and Orders
More customers tend to make online purchases using their smartphones. If truth be told, over 40% of eCommerce revenue came from mobile users in 2018. Tedious and complicated checkouts make online shoppers leave halfway. From 50 to 80% of online customers abandon their shopping carts. The one-click feature makes it easier for users to get from point A (adding a product to the cart) to point B (buying it).
To learn more about the upcoming mobile development trends, read our Top 7 Mobile App Development Trends in 2020 article.
Real-time customization of user experience based on buyer personas is one of the most promising ways to boost customer retention and sales. Dynamic content, personalized offers, and tailored calls for action can attract a more diverse audience and increase sales. Special offers, featured products, ads, banners, shipment rates, currencies, etc. can be customized live for customers of all groups all over the world.
Since the majority of online customers prefer brands that offer a personalized experience, businesses following this trend will gain a foothold in 2020. 91% of online shoppers would go with the brand offering customized recommendations and deals. 80% of online customers would rather buy from businesses that provide a personalized experience.
Product Content Syndication
Product content syndication is an automated sharing process of the product-relevant content across multiple sites and platforms. Content syndication software makes it easier to update or edit such data since it’s centrally managed and controlled in one place. Product Content Syndication proves to benefit both B2C and B2B enterprises with:
- smooth partnerships with resellers and distributors
- effortless in-house management
- maximum exposure of your brand and products
- higher search ranking
- increased traffic and more customers
Augmented and Virtual Reality
AR/VR 3D models help customers visualize the product and decide what’s best for them. VR fitting rooms and AR try-on features have long been a reality. Tech experts believe the implementation of AR/VR tech will only grow in 2020 and penetrate more niche eCommerce markets from retail to healthcare.
Source: Sephora Virtual Artist
Sephora Virtual Artist app is a perfect example of how AR/VR can be applied in eCommerce. The AR-driven application helps customers try make-up on before buying it. Needless to say, such a flashy feature impressed a lot of make-up lovers and enhanced engagement with the brand.
While chatbots are all about simulation and guessing, AI Chatbots are good at identifying user intent and carrying out specific tasks. Technologies used in AI Chatbots make interactions as similar to human conversations as possible. Such chatbots can help users with the choice of the product and provide relevant information about it.
The key benefits of using AI Chatbots in your eCommerce application boil down to:
- reducing customer service costs
- making the user experience memorable
- improving customer and sales services
- facilitating product optimization and evaluation
Want to Be Part of the Future? Node.js’s Got Your Back
What’s Node.js and How Can It Benefit Your Business in 2020?
Why you should back up your eCommerce app with Node.js:
- Since Node.js is an open-source solution, you’ll be able to save most of your app development budget
- With Node.js cross-platform development becomes easy and affordable since all your developers need to know is Node.js
- Performance is an essential aspect of an eCommerce application, and Node.js offers remarkably slick functioning. Learn how to improve Node.js productivity with C++ addons in our step-by-step guide
- Because Node.js has become a standard for enterprise-level organizations, you get to savor immense support from Node.js community
- The asynchronous event-driven architecture of Node.js helps you to build a scalable eCommerce platform
- If you build a website with Node.js, you’ll be astonished by the speed: it’ll be significantly lightweight and load exceptionally fast
- With numerous Node.js plugins, you can elaborate your eCommerce website without a hitch and build a polished Node.js shopping cart
How to Build An Ecommerce Platform with Node.js in 2020
Building a website with Node.js is a challenging but rewarding experience. Follow our Node.js eCommerce tutorial to get the most of the platform:
#1. Set up a great development team
To build a Node.js eCommerce website that would make a splash, you’ll need a strong and dedicated team of tech professionals. A typical Node.js development team would usually include:
- BA (Business Analyst), a person who analyzes your business and comes up with custom solutions and strategies
- Node.js developers, people who are responsible for tech
- QA (Quality Assurance) Engineers, who make sure the application works as intended
- UI/UX designers, who develop designs and make user interfaces easy to use
- PM (Project Manager), someone who monitors the team and controls the project
#2. Implement Agile software development approach
What is Agile?
Agile is an iterative approach in software development and project management that focuses on the customer. Unlike other development strategies, agile is about frequently delivering small full functioning bits of software.
The 12 principles behind Agile are perfect for building dynamic eCommerce platforms:
#3. Choose a Node.js framework
There are countless Node.js frameworks out there. Let’s find out which one can benefit your ecommerce business most:
Total.js is a Node.js framework that will help you to build powerful real-time eCommerce apps. Total.js is an excellent dependency-free server-side and client-side solution for enterprises.
Koa.js is an open-source web framework for Node.js that claims to be a more robust foundation for APIs and web applications. Koa.js was built as a platform for fast and enjoyable server writing.
Reaction Commerce is an eCommerce platform built using Node.js and Meteor.js. Reaction commerce platform takes care of product & inventory management, cart & checkout, shop management, shop customization and more.
Ymple is a responsive open-resource Node.js framework. It targets eCommerce development specifically and provides a seamless web and mobile eCommerce experience.
Schema.io is an eCommerce platform and API built on Node.js for online stores. Schema.io is an alternative to the frameworks that don’t let you customize the data model.
Find out more about building a stable Node.js project architecture and best practices for Node.js development here.
Which Node.js eCommerce should you try? Expert opinion
Vadym Vorobel, web-developer at Apiko“I have used Reaction Commerce (RC) platform to create a few e-commerce applications. This is an open-source platform that provides a bunch of tools for creating your e-commerce store easily. Also, it's very customizable. You can update and extend the core functionality by adding any feature you need. Reaction Commerce platform uses a modern technology stack based on Node.js and GraphQL. And the main reason you may want to develop your e-commerce app with RC - it's a huge and friendly community. You can ask your questions via Gitter messenger or submit an issue to the main repository - and it will be solved.”
Learn more about Reaction Commerce and its benefits here.
#4. Manage your project with Scrum
Scrum is an agile project management framework that favors making decisions based on real-life results rather than predictions and speculations. Using scrum techniques, the development process is divided into short parts, sprints, that usually take one or two weeks. The product is fully developed and properly tested during each sprint to maintain its shippable and presentable state. At the end of each sprint product owners, stakeholders, and development team members meet to audit the work done and plan future actions.
Each person present during such meeting has a role:
- Product owner
- Scrum master
- Team member
A person responsible for the successful implementation of your app
Someone who makes sure the dev team follows Agile methodology through every development stage
Developers, QA Engineers, UI/UX designer, etc.
In a Nutshell…
If you want your business to corner the market, Node.js should be the technology of your choice. It’ll provide a strong server-side backbone of the application and let you implement all of the latest trends in eCommerce with ease.
Once you’ve set up the development dream-team, building a website with Node.js becomes a no-brainer due to the efficiency of Agile and scrum techniques. The beauty of Agile is in the continuous delivery of the ready-to-use product. With Agile, you will be able to take a glimpse of your Node.js demo in just two weeks. Most importantly, with scrum project management you get to be in the driver’s seat and fully control the process.
You could do it by the hook and use one of the many ready-to-use Node.js eCommerce frameworks or go the extra mile and hire a tech-savvy team to customize your experience. Touch base with the Apiko team to build a website with Node.js how you want it.Business growth