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Growing the online educational app: a set of top features and integrations we built during educational marketplace development for a UK-based customer to go global

Short overview


Yulia Vykhovanets

Andrew Topchiy


Apr 2020 - Feb 2021


Web and mobile


Tuition, eLearning, Online education


United Kingdom


Mobile development, web development, dedicated team, QA testing

Short overview

  • Team:

    Yulia Vykhovanets
    Andrew Topchiy
  • Time:

    Apr 2020 - Feb 2021

  • Platform:

    Web and mobile

  • Industry:

    Tuition, eLearning, Online education

  • Country:

    United Kingdom

  • Services:

    Mobile development, web development, dedicated team, QA testing

client idea icon

About the client

As founder and CEO, Alex came up with the idea of building an online learning marketplace platform after teaching psychology for 8 years at a school in London. Knowing the inside of the educational system and being unsatisfied with its quality, our customer left his job and committed himself to creating an A-class educational marketplace that provides students with personalized tutoring and carefully hand-picked teachers.

project idea

Project idea

Up to date, Tutor House is one of the leading educational marketplaces for finding a talented tutor and holding online or in-person classes in maths, biology, physics, chemistry, law, economics, piano, guitar, art, Spanish, French, English or business studies. Moreover, the online learning marketplace platform is growing rapidly and continuously, expanding its horizons worldwide, as well as the list of services, that includes homeschooling, course revision or retaking.



Alex launched Tutor House 6 years ago and switched the educational marketplace platform to online about in 2017. The reason for turning to Apiko was that his previous in-house team, being heavily focused on the technical part, couldn’t understand and assist Alex with the business side of the project.

His further search for a reliable partner that would have required background, expertise and provide all resources needed for business analysis, management, design and development has led to our team, so we carefully explored the provided requirements, created the scope of work and started the online learning marketplace development process

Challenges & solutions

See the challenges and solutions we’ve offered to our clients during online marketplace development

  • Perform the backend refactoring to refine the workflow of the educational app and provide users with smooth, hassle-free experience

  • Run the website audit, source code refactoring and bug fixing sessions

  • Optimize the website performance, extending its feature set and adding advanced options, to speed up the workflow for better effectiveness

  • Handle the payment system integration and develop the coupon management system

  • Integrate the educational marketplace with various tools, such as Hubspot, Stripe, Twilio, Drip and many others to run the email marketing campaigns, enable group chats via whiteboard implementation, meet the requirements, set up push & email notifications and rebuild the booking process to increase conversion rate

  • Make the bridge between technical and business sides of the project, to give a client the multipurpose perspective and complex understanding of the industry

starting point
  • Starting Point

    Here’s the input data, we’ve been provided with:

  • The backend, which source code required expert assistance and professional refactoring services

  • Ready to go website, that has been audited for bug fixing and defining weak points to be offset with custom functionality

  • The list of must-have features and requirements to be investigated and developed by our team

research and analytics
  • Research & Analysis

    For reaching the end-goal, our tech experts took these steps:

  • Researching and leveraging the most appropriate tools to integrate with the Tutor House and cover needed options 

  • Investigating the input data to get the deeper understanding of the niche, industry standards and upcoming trends 

  • Scaling up the platform architecture and scratching the roadmap of development processes 

  • Having finished the project, our team has achieved the following results:

  • The tried and tested, refined website structure, without bugs and operational gaps in the functionality

  • Numerous integrations to provide users with multi-layered, flying performance

  • Configured and customized email marketing campaign, connected to the platform and heavily tailored to its sales funnel

Main features of the educational marketplace


Match me with a tutor

While building an online P2P marketplace platform, we have built-in this option to make it possible for users to submit an application form, complete 3 easy steps, specify their budget, interests, requirements, availability and wait till the best tutor match will contact them.


Dashboard views for students and teachers

It’s an undeniable necessity if having classes online, to handle all required data, for coordinating both students and tutors, in one place. That’s why we developed tailor-made dashboards, initially designed for all groups of users and their different needs. Here is the schedule, tutor applications, job posts and other important information to keep the pace and don’t miss out anything.


Social sign-up

The more options for sign-up available, the better experience newbies get when visiting the platform for the first time. That’s why we added Google, Facebook and Linkedin for registration through social networks.


Search algorithm improvement

Despite the fact all tutors, who joined the platform, have been carefully hand-picked, the customer wanted our team to improve the website search algorithm by response time and reviews to offer you the best candidates first of all.


Email nurture campaign + Twilio integration

Email nurture campaigns are a vital part of any successful inbound marketing strategy. These email initiatives turn potential leads into conversions, so it was done through the integrating Tutor House with Twilio - a Cloud communications platform for adding messaging in web and mobile applications. We also used this tool for 2-step phone number verification for sending push notifications to students and tutors regarding their bookings, approvals and upcoming lessons.


Trial lesson feature

Sometimes you can feel the synergy with someone or something at first glance, but if it comes to online classes, a 15 minutes trial call is enough as well. Students can choose a tutor by themselves or pick up someone from applicants, who answered their job post and schedule a free demo lesson to make up their mind.


Email marketing + Drip integration

To build personal and profitable relationships with the users at scale, we decided on Drip - an Ecommerce Customer Relationship Management (ECRM) platform, and built an integration for organizing customer data, like booked and total lessons, names, trial calls, enquiries, emails, phone numbers etc.

Online whiteboard integration

For pairing the benefits of visual thinking, teaching, and collaboration with the convenience of technology, we integrated Tutor House with the whiteboard, to enable group communication and collaborative activities in different rooms if necessary.

CMS integration

To create the content structures that flex to customer’s needs effortlessly, enable him to write, manage and edit any content types and provide top-notch digital experience without the distraction of CMS complexities, we made the integration with Strapi - one of the most suitable CMS systems for these apps.

Payment gateway integration

For the monetization model we had to choose a reliable and secure payment infrastructure to accept payments and manage the businesses online. Based on our experience, we recommended Stripe to remove financial complexity and deliver fast-advancing experience.

CRM integration

We also made the Hubspot integration to devote email marketing efforts, SEO, SMM, content and advanced analytics in one place for easier automatization and management.


We’ve integrated the educational marketplace with the following services

Building a P2P marketplace platform: The outcome

Here’s the case study we shared to demonstrate how our team had helped a customer to provide facilitated training by developing the flying online educational app with seamless performance, intuitive interface and superior functionality. Our tech experts made numerous integrations, including Hubspot, Stripe, Twilio, code refactoring and website audit to deliver a high-impact, future-proof platform for online tutoring. Today, Tutor House offers classes in more than 15 disciplines and areas, accepting only top 20% of applicants to become tutors, that guarantees the top-notch quality of provided classes.

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