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E-commerce & retail marketplace development

Enter the multitrillion dollar industry with the next-generation e-commerce apps. Dive into custom online marketplace development to scale up your retail back-office operations and transform the way your customers feel about shopping.

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Let Apiko build your future web or mobile platform.

E-commerce app development: business models types

eCommerce marketplace development
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Business-to-business (B2B)

eCommerce marketplace development

B2B mobile e-commerce apps or websites are perfect for companies to provide services or sell goods to each other. If you have a project idea that will allow the connections between enterprises to happen online, Apiko can help you build a scalable online marketplace following your business goals and meeting your clients expectations. A B2B platform will create new opportunities for your business as well as for your customers.

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Business-to-consumer (B2C)

online marketplace development for retail industry

The most popular type of e-commerce websites or mobile apps is a B2C model, where interactions between an enterprise (such as an online store) and end-consumers take place. Businesses today don’t want to limit themselves to brick and mortar stores but rather expand their reach with an online marketplace development and sell more efficiently to a larger number of customers.

online marketplace development for retail industry
how to build an eCommerce and retail marketplace platform
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Consumer-to-consumer (С2C) /

peer-to-peer (P2P)

how to build an eCommerce and retail marketplace platform

A P2P marketplace development (or C2C) empowers shopping between the consumers themselves. Created by the growing demand for buying and selling products/services online, P2P marketplaces offer a way for customers to trade effortlessly in exchange for a small fee paid to the e-commerce platform.

Main online marketplace features

Apiko provides custom development services tailored to your business needs. Here are some of the basic features for your robust e-commerce and retail marketplace.

Smooth user-friendly interface

Smooth user-friendly interface

Admin portal

Admin portal

Registration and login

Registration and login

Seller profile & Buyer profile

Seller profile & Buyer profile

Catalog of goods and services

Catalog of goods and services

Search + filters

Search + filters

Online chat + chatbot

Online chat + chatbot



Push notifications

Push notifications

Online order management

Online order management

Payment gateway / P2P payment

Payment gateway / P2P payment



What are the buy/sell marketplace development benefits?


No inventory

You can save shipping, storage, and operational costs by allowing buyers and sellers to exchange their own goods or services on your online marketplace platform. It’s definitely one of the greatest advantages of a buy and sell platform development.


Larger user base

Unlike traditional online stores, your user base consists not only of buyers but also of sellers. It takes careful planning in meeting their needs during a two-sided platform development and professional execution in order to establish your marketplace firmly in this competitive industry.


Immense growth opportunities

Online marketplaces can grow in categories, acquire more potential users as well as conquer new niches. There are no limits if platforms are built on a reliable tech stack by experts in the field. No wonder why buy and sell marketplaces are so popular. They pose new business opportunities with a massive ability to grow.

Product scale/third-party integrations

Enrich your e-commerce marketplace with third-party integrations and additional functionality that will help you grow your business and audience

eCommerce marketplace development
Why to choose Apiko for e-commerce and retail marketplace development?
project delivery

On-time & on-budget project delivery

tech stack

Proven tech stack


High technical expertise


Continuous support


Quality-oriented work processes


Deep industry knowledge

Questions & answers about e-commerce and retail marketplace software development

E-commerce refers to buying and selling goods or services online, as well as transferring money and data to enable the transaction. An e-commerce app has to be functional enough to allow buyers and sellers to interact and create flawless shopping experiences.

The price of an e-commerce app development may vary greatly depending on the level of complexity, the number of features, and the hourly rates of the development team you choose (ranging from $100 to $250 per hour in the US and $40-$60 per hour in Eastern Europe). The best way to learn the price of your e-commerce marketplace is to use our app cost calculator app cost calculator. The estimates are rough, but at least you’ll see what the rates are for different parts of your app development project.

To get the detailed app development estimate, just contact our team. Provide them with more details as to the features and desired platforms to get the most accurate calculation.

To start an e-commerce business you should follow these steps:

  • Research e-commerce & retail marketplace types and business models.

  • Analyze your competitors, find your e-commerce niche and target audience.

  • Consider your e-commerce business plan.

  • Find the marketplace development company to shape your business idea into a website or/and a mobile app.

  • Define the must-have and nice-to-have features for your e-commerce marketplace development.

  • Monetize your tech idea.

  • Create a marketing roadmap to attract customers to your e-commerce web or mobile app.

Top e-commerce websites and mobile apps are Amazon and eBay. These online marketplaces provide an excellent shopping experience for their users in different parts of the world, have generated the largest number of sales, and become the giants in the shopping industry everyone looks up to.

Ecommerce offers businesses a whole range of opportunities, from marketing and easy scaling to reaching a bigger audience. A top-quality and well-thought-out online marketplace is able not only to grow the list of potential clients but also to generate more sales by providing value with a nonstop, convenient service for the users.

The studies show a steady increase in retail e-commerce sales with no signs of decline. Now there are over 2 billion digital buyers in the world. It is anticipated that e-commerce business will reach $4.13 trillion in 2020, 6.54 trillion US dollars in 2022, and by the end of 2040 more than 95% of all purchases will be conducted via e-commerce.

  • Commission. Charge a certain commission fee from each transaction on a marketplace.

  • Subscription fee. Customers pay fees for being members and using the marketplace services monthly or annually.

  • Listing fee. To post a new product listing, a seller has to pay a fee to the buy-and-sell marketplace.

  • Featured listings. Sellers pay fees to the marketplace for having their products promoted.

  • Advertising. Advertising on your online marketplace platform helps third parties promote their services or items.

Allowing ads at buy-and-sell marketplaces can be profitable and exists in three forms:

- Cost per impression (CPI)

- Cost per click or pay per click (CPC/PPC)

- Cost per period (daily, weekly, monthly)

Our portfolio

Check out some advanced e-commerce solutions we delivered that meet our customers’ requirements and expectations.

Marketplace for kids' items

Marketplace for kids' items


E-commerce and retail


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Turn your business idea into reality

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Stack of technologies for marketplace software development

Let Apiko build a solid, fast, and secure solution for your growing business using the proven and reliable tech stack













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Estimate your web or mobile app

Use our App Development Cost Calculator and find out how much it costs to make an app and how long it takes.

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Estimate your web or mobile app

Use our App Development Cost Calculator and find out how much it costs to make an app and how long it takes.

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Learn faster than your competitors

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