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Build a marketplace platform for buying and renting horses

Divide up the responsibilities and the pressures of owning your horse with one of our recent projects - HorseDeal24. The case of building a marketplace platform for horse sharing.

Short overview



8 Months




Horse sharing




Consulting and front end development (Customization of the Sharetribe Flex-powered marketplace)


Short overview

  • Time:

    8 Months

  • Platform:


  • Industry:

    Horse sharing

  • Country:


  • Services:

    Consulting and front end development (Customization of the Sharetribe Flex-powered marketplace)

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About the client

Horsedeal24 offers riders and horse owners a simple, fast and, above all, safe opportunity to get to know each other via an online marketplace platform and to ride a horse together for a longer period of time.

project idea

Project idea

HorseDeal24 is a fresh, dynamic marketplace platform for renting and buying horses. It has been developed with Sharetribe Flex, so our prior task was to build a marketplace platform with custom features and implement design improvements. Thanks to its advanced, headless approach, we could create a unique user interface within an extremely short time frame.




Our client built a marketplace platform prototype using Sharetribe Flex. The online marketplace platform HorseDeal24 was intended to guide customers through the rough spots when looking for a dream horse. The search, communication, and billing were completely handled within the platform, so that riding became almost child's play. You pick up a horse, connect with an owner and enjoy riding, that does not end in bureaucratic chaos.

Challenges & solutions

See the challenges and solutions we’ve offered to our clients during online marketplace development

  • Customize a headless API-based Sharetribe Flex marketplace.

  • Launch an MVP in a very short period of time.

  • Create an exclusive, intuitive design on top of Flex's API.

starting point
  • Starting Point

    At the very beginning we have been supplied with:

  • Desired list of features

  • Initial design concept and Sharetribe prototype

  • Project release deadline

  • Business mission and statements

research and analytics
  • Research & Analysis

    We thoroughly analyzed every detail to provide refined service:

  • Business Analyst was involved into the process to craft a comprehensive analysis 

  • A lot of meetings were held to dive deeply into the client’s vision 

  • Our work resulted in:

  • Customized UI/UX design

  • An MVP launched in an extremely short time

What our clients say

Check out what our clients think of us

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Apiko is excellent. Their technical ability is top-notch. They actually care about the product and being a part of the team, which is hard to find in contractors. Apiko is emotionally invested in the project 100% of the time. If something is on a tight deadline, they pull together as a team to make sure it is met. If there are any concerns, they make sure to bring it up early to avoid delay. They never compromise quality or anything else to achieve a quicker deadline.

Eric Typaldos

Eric Typaldos

CTO at
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Building a marketplace platform: Main features

We helped to deliver the following features

Online marketplace development: Horsedeal case study


Ability to add and manage user profiles

Online marketplace development: Horsedeal case study

In order to provide more transparency, both horse owners and prospective shared carers have to specify their personal data and point out what they offer or look for.


Functionality for adding/managing your offers

Portfolio case of how to build a marketplace

Create individual listings for your horse and specify all needed information for booking on the online marketplace platform. Track your horse's schedule via the personal calendar.

Portfolio case of how to build a marketplace
eCommerce marketplace development for horse sharing industry


Search and filtering

eCommerce marketplace development for horse sharing industry

Users can look for a desired horse for dressage or western through location based search (available regions include Zurich, Aargau, Lucerne, Bern, Basel, St. Gallen, Solothurn, Schwyz, Vaud, Freiburg), and arrange a free viewing immediately.


Registration form


Become a member of the community, find a horse for rent, write and read testimonials from other users or create your offer.



Messaging via the chat panel


You don’t need any additional apps or messengers for conversation within the HorseDeal. Building a marketplace platform with a chat means you can communicate with a contributor to get all your concerns addressed via the platform and save your time.


During custom online marketplace development, we’ve integrated the platform with the following services.

integrations mobile
integrations desktop

Building a marketplace platform: The outcome

Owning a horse might be a vivid dream come true, but practical point of view sometimes spoils the fun. Buying a horse and maintaining it for a long time is quite expensive, time-consuming and what if you’re short in time and it’s simply not practical to take care of your horse? In that case, sharing is a life-saving service, since we can easily rent a car, bike or even apartment, so why not share a horse? That’s why we helped our clients to launch the first Swiss horse-sharing platform.

HorseDeal24 is a nice blend of Flex-based back-end functionality with an extendable design, customized by Apiko's team.

HorseDeal24 websitearrow iconarrow icon
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apiko logo orange

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