ExpoIQ is an online marketplace platform that allows businesses to connect. Find the partners whose products or services are right for you without the necessity of going to expos or trade events.
Short overview
Yulia Vykhovanets
Lili Olianovska
Taras Shumeiko
Andrii Yusyp
Time:
1 month
Platform:
Website
Industry:
B2B networking
Country:
USA
Services:
Website development, Dedicated team, UI/UX design, Quality assurance
Short overview
Team:
![Yulia Vykhovanets]()
Yulia Vykhovanets![Lili Olianovska]()
Lili Olianovska![Taras Shumeiko]()
Taras Shumeiko![Andrii Yusyp]()
Andrii YusypTime:
1 month
Platform:
Website
Industry:
B2B networking
Country:
USA
Services:
Website development, Dedicated team, UI/UX design, Quality assurance
About the client
ExpoIQ is an online marketplace platform that allows businesses to connect. Find the partners whose products or services are right for you without the necessity of going to expos or trade events.
Project idea
ExpoIQ turned to Apiko team to build a customized online B2B marketplace from scratch that will effectively help users to connect with business professionals. Through a deep search process and the possibility to send introductions and book video calls, users can easily get in touch.
Story
Story
Businesses need to stay ahead of the changes in their niche. And with the spread of coronavirus, the changes in the trade show industry were inevitable, which gave rise to a new format of meeting business professionals. Val Tsanev, Apiko’s client, is a founder of ExpoIQ - a B2B marketplace that offers sales representatives and C-suites a new way to meet each other on the platform.
Before the pandemic, Val Tsanev had had a different idea for his business. Having been deeply involved in the B2B events industry, he saw that it was one of the biggest and most impactful industries in the US. However, he also noticed that the process of connecting event organizers and exhibitors was inefficient and could be improved by building a marketplace that would make those interactions possible.
Though face-to-face interactions remain essential in B2B communication, what to do when you can’t meet at the events, e.g. during the COVID-19 pandemic? With ExpoIQ, it is no longer a challenge. Users can now connect on the platform by viewing profiles and booking video calls with business professionals. Val Tsanev chose the IT sector to begin with, but eventually, he plans to grow and reach all the other sectors in the trade show industry.
Challenges & solutions
See the challenges and solutions we’ve offered to our clients in the process of online B2B marketplace development
Building a first-rate website architecture with all the necessary components and functions for effective B2B collaboration.
Adding an intuitive and well-structured authorization process to make the marketplace platform highly user-friendly.
Creating an engaging UI/UX design in line with business requirements.
Integrating Stripe payment system to allow businesses to connect.
Implementing an advanced search engine for clear and functional search experience
Starting Point
The client initially had:
Business idea
Target audience
Wireframes
Database of business contacts
Research & Analysis
Steps we took to analyze the project:
Thorough competitor analysis
Creating a list of similar systems for the client to form the logic of his website
During the online marketplace development process, we achieved the following outcome:
Detailed project estimate
Intuitive UI/UX design
A robust website
What our clients say
Check out what our clients think of us
Apiko is excellent. Their technical ability is top-notch. They actually care about the product and being a part of the team, which is hard to find in contractors. Apiko is emotionally invested in the project 100% of the time. If something is on a tight deadline, they pull together as a team to make sure it is met. If there are any concerns, they make sure to bring it up early to avoid delay. They never compromise quality or anything else to achieve a quicker deadline.
Eric Typaldos
Main features
We helped to deliver the following B2B marketplace features
1
Advanced search engine
At ExpoIQ, you can find the right fit for your business using the advanced features of Elasticsearch. It allows you to analyze big amounts of data fast and get accurate results. To create an engaging experience, Apiko embedded the advanced search engine into a multi-step form and provided users with an opportunity to complete the form in short interactive steps.
2
Filters to find the right people for your business
Users should be able to filter the business contacts according to their needs. By creating a flexible filter system, we ensured the search process efficiency and intuitive work of the server. Either you apply many parameters or skip some steps, the search results will show you the most relevant IT professionals from the database. So, those contacts who meet your requirements the most will be at the top of the list, thus making sure you find the right people for your business.
3
Managing business contacts efficiently
Having quick access to the valuable information about business professionals is extremely useful. The online B2B marketplace platform allows you to see profile cards with the essential data of all the contacts from your search results. You can view their profiles for more detailed information or visit their page at LinkedIn. When users find the right contact, the cornerstone of the platform is to allow them to meet. To request video intro, users need to complete the form which the chosen business professional will receive and consider.
4
UI/UX design
Apiko created an inspiring website design that enables clear and engaging interactions the best. We’ve made certain that users move smoothly over the content to ensure their involvement and complete satisfaction. The appealing and functional UI/UX design only fosters effective B2B cooperation.
Integrations
We’ve integrated the online marketplace with the following services
Technologies used for online marketplace development
The outcome
ExpoIQ is a great example of a business that reacts to challenges in the industry with an extensive solution. Where there is a problem, one can find an opportunity. That’s exactly the case with ExpoIQ.
As a result of Apiko’s cooperation with Val Tsanev, the B2B networking industry has gained an online marketplace platform that allows businesses to connect online. With an exceptional UI/UX design, intuitive functionality, and distinctive features, users can easily navigate through the website and meet the right people for their businesses.
